In our pursuit of a fairer world, grounded in the principles of Fairtrade, we envision a global landscape where every individual, irrespective of their origin or circumstances, is empowered to engage in an equitable and just economic system. This vision transcends borders, cultures, and backgrounds, fostering unity and cooperation among nations, corporations, and individuals alike.
At the core of this endeavour is a deep commitment to uplifting the most marginalised and vulnerable communities, whose voices have long been suppressed by systemic injustice and exploitation. Through Fairtrade practices, we aim to bridge the divide between developed and developing regions, dismantling the barriers that impede access to markets, resources, and opportunities for the disadvantaged.
At Wish4Fairtrade, we offer the finest quality and most flavourful food and drink sourced exclusively from Fairtrade certified grower co-operatives worldwide. We are dedicated to providing only Fairtrade certified products—nothing else.
Our journey began with the online sale of chocolate, with a portion of the proceeds donated to hunger relief initiatives. We soon adopted Fairtrade chocolate, which has since become the cornerstone of our business.
We believe that getting Fairtrade products widely distributed is a challenge. To overcome this,we began importing and selling the finest Fairtrade products. Our success demonstrated that the demand for Fairtrade significantly exceeds the supply. Consequently, we decided to establish our own 100% Fairtrade brand with the aim of achieving a global impact.
Wish4Fairtrade is more than just a retailer; it is a movement. We are committed to ensuring fair opportunities in life and enabling entrepreneurs in deserving communities to receive fair compensation for their work.
We operate in the UK and Ireland to provide what we believe to be a Taste of the World to Come. Our visits to Fairtrade producers in Malawi, which were a reward for being named Best Fairtrade Town in Ireland, have affirmed how straightforward it is to make a sustainable impact.
We strive to ensure that our product range is accessible to a broad spectrum of consumers and that a substantial portion of the retail price remains in the country where the raw materials are sourced. Unlike some companies, where the majority of the retail price accrues to the company itself, leaving cocoa growers with little to no influence.
Indulge in our range of Fairtrade treats which blend exceptional taste with convenience suited to contemporary lifestyles. Ethically sourced and meticulously crafted, these delightful items are ideal for both on-the-go consumption and enjoyment at home. Each bite supports farmers and communities globally, rendering snacking a guilt-free pleasure. Join us in this delectable journey towards a more equitable and sustainable future.
"Trade is what we are about; we just want it to be fair."
