In our pursuit of a fairer world, grounded in the principles of Fairtrade, we envision a global landscape where every individual, irrespective of their origin or circumstances, is empowered to engage in an equitable and just economic system. This vision transcends borders, cultures, and backgrounds, fostering unity and cooperation among nations, corporations, and individuals alike.
At the core of this endeavour is a deep commitment to uplifting the most marginalised and vulnerable communities, whose voices have long been suppressed by systemic injustice and exploitation. Through Fairtrade practices, we aim to bridge the divide between developed and developing regions, dismantling the barriers that impede access to markets, resources, and opportunities for the disadvantaged.
At Wish4 Fairtrade, we offer the finest quality and most flavourful food and drink sourced exclusively from Fairtrade certified grower co-operatives worldwide. We are dedicated to providing only Fairtrade certified products—nothing else.
Our journey began with the online sale of chocolate, with a portion of the proceeds donated to hunger relief initiatives. We soon adopted Fairtrade chocolate, which has since become the cornerstone of our business.
Securing Fairtrade products distribution is challenging..but one that we have chosen to take head-on - we began importing and selling the finest Fairtrade products. Our success demonstrated that the demand for Fairtrade significantly exceeds the supply. Consequently, we decided to establish our own 100% Fairtrade brand with the aim of touching many more lives as we continue to add more products to our offer and secure wider distribution.
Wish4 Fairtrade is more than just a food and drinks brand; we are a movement. We are committed to ensuring fair opportunities in life and enabling entrepreneurs in deserving communities to receive fair compensation for their work.
We operate from the UK to provide what we believe to be a Taste of the World to Come. We take great comfort each time we see some proof of sustainable impact our collections actions make. We are only as good / impactful as our customer – you. So, thank you from us here in the UK and the producer communities for choosing to be a part of our journey.
We strive to ensure that our product range is accessible to a broad spectrum of consumers and that a substantial portion of the retail price remains in the country where the raw materials are sourced. Unlike some companies, where the majority of the retail price accrues to the company itself with a tiny percentage of that being paid to the producers for their months of toil.
Indulge in our range of Fairtrade treats, which blend exceptional taste with convenience suited to contemporary lifestyles. Ethically sourced and meticulously crafted, these delightful items are ideal for both on-the-go consumption and enjoyment at home. Each bite supports farmers and their local communities, thereby making these snacks a guilt-free pleasure. Care to join us on this journey towards a more equitable and sustainable future?
"Trade is what we are about; we just want it to be fair."
