About Us

At Wish4, we bring you the best quality, tastiest, food & drink, from Fairtrade certified grower co-ops around the world. And we only sell Fairtrade certified products nothing else. A load of (mint) balls you say? Try some!

The concept of Fairtrade first emerged when we began selling chocolate online and dedicated a portion of the proceeds to a hunger relief initiative. The suggestion was made to use Fairtrade chocolate, and so we did.

At Wish4, we are committed to providing the highest quality and most flavourful food and drink sourced from Fairtrade certified grower co-operatives globally. We exclusively offer Fairtrade certified products—nothing else. You might think it’s a bit of a gimmick, but we invite you to try our products and see for yourself.

Getting products widely distributed into stores was (and is) a challenge. And there are so many excellent Fairtrade products not available here, so we began importing the best, and selling them. Merely three years from when the brand was first launched, we demonstrated that demand far exceeded supply. Consequently, we decided to establish our own 100% Fairtrade brand and go for world domination it and pursue our ambitious goal of achieving global reach. ! 

We all wish4 a fair deal in life and the opportunity to earn a fair day's pay for a fair day's work. Therefore, we are committed to ensuring that entrepreneurs in deserving communities have that opportunity. It is an inspiring endeavour. Although it may sound like a cliché—"working for world peace and helping the elderly"—that is indeed what we strive to achieve.  

We now know from experience how straightforward it can be to make a sustainable impact and we invite you to join us on this journey – give us the licence to provide you with ethical choices.  

We endeavour to make our product range accessible to various consumer groups, ensuring that as much of the retail price as possible remains within the country of origin for the raw materials. While Cadbury may now be sourcing Fairtrade cocoa for their Dairy Milk chocolate, much of the retail price still benefits the Cadbury company, leaving cocoa growers with little influence.  

We have curated a selection of Fairtrade treats that are both enjoyable and suited to contemporary lifestyles, whether you need convenient on-the-go options or products for home use.  

We are more than just a shop; however, if that is all you wish to do, feel free. Trade is at the heart of what we do, and our goal is to ensure it is conducted fairly.