Wish4fairtrade




At Wish4 Fair Trade, we are committed to trade justice. We are dedicated to ensure that we provide products of exceptional quality and wherever possible, are fairtrade certified, if not, fairly traded at the very least. To help ensure each purchase contributes to a more just and sustainable global marketplace.

Our mission is to champion fair trade by offering a diverse range of ethically sourced, fairtrade certified and fairly traded products. We believe trade should empower rather than exploit, and we are passionately devoted to ensuring that every one of our products supports fair wages, safe working conditions, and sustainable practices.






Our Wish is 4 a fairer world—a fair trade world—where the most impoverished communities have the opportunity to engage in fair trade with the global market. . . you and me.

At Wish4, we offer the finest quality and most delectable food and beverages sourced from Fairtrade certified and ethical grower cooperatives around the globe. We only trade with ethically traded and Fairtrade certified products - nothing else.

Trading since the 1968, fairtrade and fairly traded food and drink has been our raison d’etre. During 2022, we found that due to the market conditions, the few fairtrade certified manufacturers that had been operating in this space, changed their focus to other more value driven products. This lack of a dedicated fairtrade facility here in the UK, led us to build our own factory.

It has been a steep learning curve and at times very challenging. However, as an organization committed to ethical trade, we have found the process deeply inspiring in that we would be that much closer to the producers, co-operatives at the other end of the value chain. Our commitment extends to ensuring that a significant portion of the price benefits the country of origin. . where every possible, we will always ensure as much of the value added work is carried out at the producer level thereby ensuring a bigger proportion of the value is retained within the local economies thereby promoting local prosperity.



Our wish.... that ALL producers in the DEVELOPING COUNTRIES receive a FAIR PRICE for their produce ... the taste of a world to come.